Whether you run a large corporation or have just launched a tiny business, knowing your consumers or audiences is critical in every industry. Because failing to identify your customers can lead to a significant loss of your best idea, as you may be aware, some of the best ideas turn out to be the biggest flops. We’ve all heard of big brands who worked on a major product launch plan but couldn’t keep their audience’s attention. When a corporation isn’t focused on the demands of its customers, this happens. Consider…