Exploring the Essential Elements of Marketing Management

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Marketing is a crucial component of any successful business. It determines how companies reach, engage and convert potential customers into loyal brand advocates. As such, it’s essential for businesses to understand the fundamentals of marketing management in order to develop effective strategies that will drive their growth objectives. With this article, we will provide a comprehensive overview of marketing management and its various components. We’ll explore topics such as market research and analysis, defining objectives and strategies, brand identity building, measuring performance and the role of digital marketing in modern…

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